The latest fashion trend to get a boost is laundry detergents, which promise to cleanse clothes, wash clothes and reduce stains without leaving a sticky mess.
They also promise to be more eco-friendly than other products.
But while the products are being hailed as miracles, a growing number of consumers are being told to ditch them or risk damaging their skin.
The most popular brands include Fragrance Free, Purex, Flax, Durex, and Dermablend.
All three are sold at major retailers, including Walmart, Target, and Kohl’s.
“Laundry detergent is a huge thing for us and we are excited to share it with our customers,” said Kohl.
As of March 31, Pure, the US brand with the biggest market share in the laundry detergen market, had 7.6 million registered customers, up from 4.3 million in March.
“Our customers love it,” said Flax founder and chief executive Mark L. Lee.
He said Purex’s cleanliness and detergent-free nature was “like being at a spa”.
“The smell and taste of laundry detergaents is wonderful and they really make you feel great when you wash them,” he said.
At Whole Foods Market in New York, a Whole Foods spokesperson said it did not have any data on how many customers are using detergently.
“Laundroom cleaners have been around for a while, so it’s natural for consumers to think that it’s a good thing to have in their home,” she said.
“But if we look at what consumers are using, we see that laundry detergers have been a staple in the homes of millions of Americans.”
But the popularity of laundry soap has been linked to skin cancer.
A 2011 study found that washing a dishwasher detergent was linked to an increase in the risk of skin cancer in both men and women.
A 2010 study found similar results for detergency-free laundry soap, which may be linked to cancer in women as well as men.
One of the products blamed for the rise in skin cancer risk is the new shampoo, which was developed by a French chemical company called SABRE.
Its new shampoo contains parabens, which are known to increase the risk for skin cancer, and has been marketed as an anti-aging shampoo.
But there’s been some debate over the safety of the new product.
A 2012 study by the US National Cancer Institute found that the chemical form of paraben in the shampoo was not found to be linked with cancer.
However, another study from the same institute, published in January, found that some ingredients in the new formulation of the shampoo could increase the cancer risk by up to 22 per cent.
There are also concerns about the safety and effectiveness of washing detergent products, especially when the chemicals are not tested properly before being sold.
Some studies have found that detergent can be a risk factor for cancer, but these are limited and there are concerns over whether the new ingredient is safe to use in the home.
Many consumers are turning to non-organic alternatives like laundry soap instead of the detergent that’s sold at their local supermarket.
This has led to accusations that non-natural products are selling out of the market, and consumers are opting for alternative options.
Last year, the UK government announced that it would ban the use of the synthetic version of detergent.
In a blog post, the government’s health adviser, Dame Sally Davies, said that consumers could still choose to use detergent with the synthetic formulation of shampoo and conditioner.
“In the UK, there is currently no specific guidance for the use or storage of synthetic detergences in households,” she wrote.
Despite the government decision, consumers are not being deterred from using the synthetic versions of detergence. Read more: